About Me
Oh hai. I'm Christi. And I'm a myriad of things like a Freelance Creative Director (Copywriter), Performance Strategist for elite athletes and high-performance individuals, Master of Mediocre muffins and possibly a cat lady.
I’ve spent the last decade and change writing words that make people click, sign up or buy, from helping Trash Panda grow 150%, from 200K to 500K downloads, to building creative for Google and Williams Racing that somehow made a racing badge feel almost as important as pole position. I think the best conversion copy sounds like a person who understands the problem, not a brand explaining itself. And I’m entirely too old to pretend corporate jargon ever closed a sale.
I excel in delivering strategic, conceptual and impactful creative solutions that resonate deeply with target demographics. My background spans TV, radio, print, OOH, and digital media, allowing me to bring a diverse and comprehensive approach to every project. I thrive on collaboration, hard work, and building lasting relationships with the agencies and brands I partner with.
Throughout my career, I've had the privilege of working with some of the industry's most prestigious clients, including Google, United Airlines, Pepsico, Bridgestone Tires, Carrabba's, GE, T-Mobile, Ebay, BP, Sony PlayStation, BMO Harris Bank, Whirlpool, Citibank, Coors Light, Allstate, Cracker Barrel, JetBlue, iRobot, Planet Fitness, Zappos.com, General Mills, Sears, and Hotels.com.
In additional to my 16 year history in the advertising industry working in NYC, Boston and Chicago, I also work with World and Olympic competitors who happened to win a Gold medal at Milano-Cortina 2026.