Naked Juice

Naked Juice

Amidst the challenges posed by the COVID-19 pandemic, my co-creative director and I faced the task of developing content for our 2019-2020 Naked Juice campaign under the However You Healthy brand initiative, all while avoiding direct references to health.

Developed creative for “However You Healthy” and Half Naked launch across digital and social. The campaign helped expand their market share, while Half Naked grew 132.7% year over year to $6.4M in sales in 2020.

My responsibilities encompassed conceptualization, writing each piece, music selection, while helping oversee the shoot and post-production.

We created over 60 pieces of organic and paid content for Facebook, Snapchat Pinterest and IG.